Topics relevant to Product Marketing Managers
What is a marketing campaign? A marketing campaign is a focused and coordinated series of marketing activities and efforts that are designed to achieve specific goals and objectives within a defined timeframe. These campaigns are typically centered around a particular product, service, or brand and are strategically planned to target a specific audience or market […]
9 steps to running a successful marketing campaign Read More »
Introduction In this blog I will go over the different activities involved in a SaaS product launch. In a SaaS model, businesses offer software as cloud applications on a subscription basis. Customers can access these applications over the internet from anywhere. As a result, this model has many advantages for both the businesses selling the software
Mastering the art of a successful SaaS product launch Read More »
Introduction In the dynamic world of marketing, where businesses strive to capture the attention of their target audience, effective messaging plays a vital role in conveying brand value, generating interest, and driving conversions. Crafting compelling marketing messages requires a deep understanding of your audience, a clear brand voice, and strategic communication techniques. In this blog
The importance of messaging in marketing Read More »
What is positioning? Positioning and messaging are two different activities. In this blog, my goal is to clearly articulate what is positioning in marketing with some real-life examples. Positioning is at the brand level or product level. In general big enterprises normally have both brand and product positioning. Positioning is a marketing strategy to create
Positioning demystified with SaaS examples Read More »
