Generative AI Glossary
Introduction Generative AI is the new wild west in technology. Initially there are no rules except ones that people create for themselves. Regulation catches up slowly and innovation happens at a rapid pace that it is hard to keep up. Like the Internet, Cloud and SaaS revolutions Generative AI is
9 steps to running a successful marketing campaign
What is a marketing campaign? A marketing campaign is a focused and coordinated series of marketing activities and efforts that are designed to achieve specific goals and objectives within a defined timeframe. These campaigns are typically centered around a particular product, service, or brand and are strategically planned to target
Introduction to Generative AI and LLM
What is Generative Artificial Intelligence or GenAI? Generative AI is a type of AI that creates new content based on content it has learned from. Generative AI can be used to create text, images, videos, code and a lot more. It was popularized by the introduction of ChatGPT created by
Mastering the art of a successful SaaS product launch
Introduction In this blog I will go over the different activities involved in a SaaS product launch. In a SaaS model, businesses offer software as cloud applications on a subscription basis. Customers can access these applications over the internet from anywhere. As a result, this model has many advantages for both
The importance of messaging in marketing
Introduction In the dynamic world of marketing, where businesses strive to capture the attention of their target audience, effective messaging plays a vital role in conveying brand value, generating interest, and driving conversions. Crafting compelling marketing messages requires a deep understanding of your audience, a clear brand voice, and strategic
Positioning demystified with SaaS examples
What is positioning? Positioning and messaging are two different activities. In this blog, my goal is to clearly articulate what is positioning in marketing with some real-life examples. Positioning is at the brand level or product level. In general big enterprises normally have both brand and product positioning. Positioning is